The jeweler create its individual watchmaking Centre in Switzerland within the eighties and in 2000 acquired the independent high-horology ateliers of Daniel Roth and Gerald Genta (the latter Launched because of the legendary watch designer who contributed the Bulgari Bulgari), incorporating their expertise in the dad or mum Bulgari brand. https://swissmenwatches.blogspot.com/2025/05/discover-artistry-behind-swiss-womens.html