- Supplying ‘top quality’ success => presenting outcomes that can match the user’s intent much more closely. Around the downside, if the informational benefit of the rich snippet satisfies the user's search query, it might reduce the need to simply click via for even further engagement. Check out Schema.org and https://addons.prestashop.com/ru/seo-natural-search-engine-optimization/31857--rich-snippets-json-ld-opengraph-seo.html