“We began to work on our packaging, and we understood that we necessary to make something that wasn’t about being poured, but which could be consumed the way bottle water was,” Swanson claimed. “We made an ergonomic package that customers would wish to consume out of, and released in 2016.” https://www.tumblr.com/waterincarton/776512144968679424/customized-bottles-gable-top-paks-eco-smart?source=share