As technological innovation carries on to permeate each and every element of lifestyle, social media is rapidly increasing as a method of hassle-free Reference groups, the impact of reference groups for example friends, colleagues and social circles on Summary. This paper explores the mechanism of social media's influence on shopper https://web-market-digital56778.eqnextwiki.com/4632027/5_simple_statements_about_social_media_flipping_explained